Online career platform Jobstreet by SEEK was announced as a runner-up at the recently concluded YouTube Works Awards Southeast Asia 2023 with its video campaign series “Hire Real Talent”.
Jobstreet by SEEK’s three-part video series is considered as one of the most innovative and effective campaigns on YouTube in the past year. It was nominated for “The All Action Hero,” a category that recognizes brands that maximize the action-oriented features of YouTube to effectively achieve its goals and encourage conversion and/or awareness.
YouTube had garnered over 750 applications from across Southeast Asia, with Jobstreet by SEEK being only one of the 12 Philippine brands that were announced as finalists such as Nestle, Lazada, and GCash to name a few.
The Hire Real Talent campaign aims to bare the realities of hiring candidates on social media while encouraging hirers to utilize legitimate job platforms to target the right candidates. Jobstreet by SEEK went with a satirical and witty take on the matter to show hirers that seeking talents through social media may not bring them the best-suited candidates which can result in an inefficient recruitment process. Social media lacks identity verification, making it hard to distinguish real from fake accounts. Users often lack professional profiles and work experience information unlike in job platforms, making it difficult for employers to assess candidates.
In the first video, the applicant being interviewed had a display photo of a newly set-up social media account—anonymous, lifeless, and unrecognizable. As for the second video, the applicant shown was unidentifiable due to their profile photo being a family portrait. Lastly, in the third video, the applicant is seen to have had work experience in a fictitious restaurant, making it difficult to determine factual information about them.
The annual YouTube Works Awards, in partnership with research firm Kantar, recognizes and celebrates campaigns to champion the brilliant minds behind them. This year, it made its comeback bigger and better by bringing the competition all throughout the Southeast Asian region, presenting new categories and a jury brimming with local experts and brilliant minds.
“Being named as having one of the most effective campaigns this year is an incredible honor as we’ve seen a lot of exceptional executions over the past period, so we are extremely grateful for the YouTube Works Awards for recognizing our campaign. We will continue on creating content that will not just get the interest but also educate our audience to remain the most trusted career and talent platform in the Philippines,” shares Dannah Majarocon, Managing Director, Philippines, Jobstreet by SEEK.
To watch the shortlisted video series, visit the following links:
- Hire Real Talent: Sam Juan the Avatar
- Hire Real Talent: Franz Bob the Chef
- Hire Real Talent: The Family
To learn more about Jobstreet by SEEK, visit jobstreet.com.ph.
About Jobstreet by SEEK
Jobstreet by SEEK is the leading employment platform in Southeast Asia, helping people live more fulfilling and productive working lives and helping organizations succeed. It is a subsidiary of SEEK, a diverse group of companies comprised of a strong portfolio of online employment, educational, commercial, and volunteer businesses. SEEK is listed on the Australian Securities Exchange and has a strong presence across the APAC region, including six Asian markets – Hong Kong, Indonesia, Malaysia, the Philippines, Singapore, and Thailand – through the Jobstreet and JobsDB brands. SEEK attracts over 500 million visits a year in Asia.
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